1/23/2024 0 Comments Social media presence“Whenever one of your followers clicks on the affiliate link and makes a purchase, you’ll get a cut of the profits in the form of a commission percentage,” says Ryan Rottman, Co-Founder and CEO of OSDB Sports. They need to see the human side of your company, and you need advertising channels that are proven effective.Then you include an affiliate marketing link in the social media post. Customers want the experience of interacting with a like-minded community of other brand lovers and the brand itself. It's not too late to establish an active social media presence, but it's essential to do it sooner rather than later. Your business needs social media, so don't wait for another second When people feel seen and heard by a brand, they are more likely to think of that brand first when making a purchase or recommendation. Now, instead of brands simply talking to their audience, customers can talk back and engage in a dialogue. Social media has an advantage over traditional media because it provides a two-way street for communication. ![]() In an era where commercials often result in a negative ROI, this is a meaningful way to generate interest in your brand. This means that an active social media presence is a simple way to keep eyes on your brand. On top of this, at least 90% of shoppers buy from brands they follow on social media channels, and 40% actively seek out recommendations for products and services through social media platforms. Statistics show that 55% of consumers learn about new-to-them businesses through social media. It keeps your name at the forefront of customers' minds Conversely, Red Bull has created a close-knit global community thanks to word-of-mouth and a dynamic social network. For example, Friendster's community failed in the early 00s because it didn't link people together in a truly meaningful way. The important thing here is to create a genuine sense of connection. When people feel like they belong to something greater than themselves, they're more eager to become further enmeshed in the lifestyle and share it with friends and family. Brands that can create a strong community within their niche are able to transform themselves from a storefront to a lifestyle, which goes a long way toward solidifying customer loyalty.Ĭommunities are where you convert potential customers and deepen the emotional ties with existing customers. This is the core group of people who identify with your brand's persona and share many important traits with each other. ![]() It creates a community within your target audienceĮvery successful brand has a brand community. Related: Here's One Reason Why Your Business Could Be Failing 4. These positive interactions show your audience that your company is made up of real people who are just like them, strengthening your "human connection" and customer loyalty. ![]() In fact, a Sprout Social survey noted that 61% of consumers think that audience engagement is the most important part of a brand's social media presence. Over half of the survey respondents feel great about a brand simply when they feel the company's content is creative and relevant to them as customers, so creating these positive feelings is not difficult. This could be a customer support chat or a positive comment exchange on social media content. A recent survey found that 78% of users are more willing to buy from a company once they've had a positive social media interaction.
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